Gurmit Singh, who took over as the Managing Director of Yahoo! India earlier this year, has a tough job in hand. At a time when rivals such as Google and Facebook are catching the imagination of Internet users, Gurmit Singh has to ensure that Yahoo!, which was once the darling of netizens, stays relevant. The stakes are high as India’s Internet user base, currently at about 150 million, is growing rapidly and Yahoo! has a lot of catching up to do.
Enterprise technology decision makers are increasingly leveraging social network and technologies to foster growth in their organisations. Social technologies are playing a major role in fostering growth among organisations and enterprise technology decision makers are leveraging social networks in numerous innovative ways. There are some key verticals like BFSI, telecom, retail and hospitality which is using social technologies to reach out to their customers. Interacting with the customers on a regular basis allows enterprises to know their requirements and this helps in coming up with offers or products that are liked by the customers.
Is social media a boon or a bane? This is one of the most challenging questions that many of us have faced in recent times. The answer may be different to each of us, based on our own perspectives and usage behaviors.
Smileys were always popular, but they never got the cult status that stickers – the new, larger emoticons – have gained. The fad, started by the Line messaging app in Japan, is now big enough to prompt TV shows featuring sticker characters in the country, and local versions of stickers in other countries. But the biggest indication that the stickers from Japan had become a global phenomenon came when Facebook adopted them, first on mobile and then on web chat.
Join Greyhound Research and other esteemed panelists for a tweet-up on ‘The C-Suite Guide to social media adoption’.