Head Of Twitter India Quits, More Exits To Follow Him

Rishi Jaitly, Head of Twitter India, resigned and that was not surprising for most employees, who knew that the domestic market will also get effected by the micro-blogging site’s global restructuring programme, as the company failed to get new users and generate higher advertising revenue, giving way to Facebook, Google and Snapchat.

“Twitter has struggled to generate ad revenue as it is 50% to 60% more expensive than Facebook. Advertisers have moved to outcome-based models, rather than brand recall, which was the earlier norm – something that Facebook is very good at,” Sanchit Vir Gogia, Chief Analyst and CEO of Greyhound Research, said.

Source: ITvoir.com

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