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Leading With Digital – Why This Transformation Matters For Traditional Orgs and Its CXOs

In today’s time, while leading with Digital is evident, who owns this transformation still remains a bone of contention. This journey needs to be co-owned by those who will be impacted first – the CXOs. Having said that, the starting point of this journey is an understanding of why this matters to CXOs.

For Chief Executive Officers (CEOs) Aiming To Reboot Growth, Real-Time Data Analytics Can Aid Decision Making

With organisations facing modest growth prospects, CEOs are now required to include technology as a frontrunner. Per findings from a Greyhound Research study, Emerging Markets CEO Priorities 2016, over 75% CEOs in the Asia Pacific Japan (APJ) region are currently using (or exploring) latest Technology Systems. Greyhound Research believes CEOs must include Systems of Insight in their Digital Transformation journey. This will not only allow CEOs and other leaders to make decisions based on real-time data, it will help the organisation to reboot for growth.

To know more about the challenges that CEOs face and how they can use analytics, collaboration, communication and security to future proof their business, subscribe to our Premium Research Note titled, Rebooting Growth In New-World Equilibrium: CEO Holy Grail To Managing Disruption.

For Chief Sales Officers (CSOs) Aiming To Drive Revenue In The Face Of Digital, They Must Own Customer Experience Management

Traditional go-to-market channels like retail stores are being replaced by mCommerce and eCommerce. This evolution is enforcing CSOs to assume a hands-on role in end-to-end Customer Relationship Management (CRM). Per findings of a Greyhound Research study, Emerging Markets CSO Priorities 2016, 62% CSOs in the APJ region currently using (or exploring) latest IT Systems as their priority for next 12 months. Greyhound Research believes while deploying a CRM tool is a starting point, CSO teams must form tighter bridges with other stakeholders in the CRM lifecycle including Marketing and Customer Service.

To know more about how CSOs can adapt and prepare for this change, subscribe to the Premium Research Note titled, Driving Revenue In The Face Of Digital Transformation – A CSO Directive.

For Chief Human Resources Officers (CHROs) Aiming To Use An Insights-Led Approach To Talent Processes, Integrating Data Sources from Existing Apps Is A Must

In their effort to motivate employees, CHROs are willing to explore new technology for improved efficiencies. Per findings of a Greyhound Research study, Emerging Markets CHRO Priorities 2016, more than 73% CHROs in APJ are keen to use newer technology. Greyhound Research believes before adding new and sophisticated Systems of Insight, CHROs must integrate multiple data sets from applications like HRMS, LMS, PMS among others.

To know more about the potential use of bots across all seven stages of the employee life-cycle, subscribe to our Premium Research Note titled, Thoughts About Bots In Human Capital Management and Beyond!.

For Chief Marketing Officers (CMOs) Aiming To Deliver Exceptional Experiences, They Must Highlight Changes In Customers’ Technology Ownership

Organisations are increasingly moving away from siloed Systems of Transaction in favour of contextual Systems of Engagement. A Greyhound Research study, Emerging Markets CMO Priorities 2016, confirms that over 72% CMOs in APJ stated leveraging digital marketing for customer engagement as their top priority. Further, while marketing teams show a solid understanding of customer spend patterns, only 4 of 10 spend time and budget to map the changing technology ownership. Greyhound Research believes this exploration is imperative to gain grip on the new customer touch points and hence define the spend towards new contextual Systems of Engagement.

To know more about the broader set of CMO challenges, how to redefine ROI metrics and onboard the Chief Information Officer (CIO) on this journey, subscribe to our Premium Research Note titled, Delivering Customer Experiences That Bring Home The Dollars – A CMO’s Guidebook.

For Chief Operating Officers (COOs) Looking To Redefine The Supply Chain Paradigm, They Must Harness The Power Of Data

In order to remain competitive, organisations are looking at newer technology systems to redefine supply chain. According to a Greyhound Research study, Emerging Markets COO Priorities 2016, 68% COOs in APJ confirm their plans to embark on supply chain transformation. Greyhound Research believes COOs must implement Systems of Insights for operational efficiencies from sourcing to final delivery.

To know more about the challenges that COOs face and how they can optimise the use of technology to architect an efficient Supply Chain, subscribe to the Premium Research Note titled, Redefining The Supply Chain Paradigm – A New COO Diktat.

For Chief Financial Officers (CFOs) Planning To Redesign Fundamentals of Technology Cost Analysis, They Must Use User Adoption Metrics

Mostly, metrics used by the CFO’s office work on assumptions of the entire user base. Per a Greyhound Research study, Emerging Markets CFO Priorities 2016, 72% CFOs in APJ are keen to reduce technology expenses and explore new Systems like Cloud to better manage cost structures. Greyhound Research believes the CFO’s office must work on metrics that allow them to track success basis actual number of users and delivered value. This can then be correlated with the overall cost incurred to run this project.

To know more about how CFOs can address these questions using new-age metrics and use tollgates to measure success and outcomes, subscribe to our Premium Research Note titled, The New-Age Fundamentals of Technology Cost Analysis: A CFO Handbook.

For Chief Information Officers (CIOs) Expecting To Make Cloud Work For Their Organisations, They Must Change Mindset & Skills

Despite skepticism, CIOs are exploring, pilot testing or using Cloud offerings. Per a Greyhound Research study, Global Cloud Adoption Index 2016, 95% respondents in APJ confirmed their plans to use Public Cloud in some manner between 2016-17. Greyhound Research believes making Digital Transformation projects a success requires CIOs to make a fundamental shift in mindset – from provisioning IT to acting like a services provider for the company. Also, IT teams must re-skill for Service Level Agreements (SLAs), Application Programming Interfaces (APIs) among other areas.

To better understand key aspects of migration to Cloud such as expectations and outcomes, prioritising workloads (and systems), managing security and data privacy among others, subscribe to our Premium Research Note titled, Making Cloud Work For Your Organisation – Questions CIOs Must Ask.

Why This Matters To CXOs

Winning in this Digital era will not only require agility; it will require traditional organisations to be bold and explore new ways of doing business. Having said that, while investments in Digital Transformation are already underway, Greyhound Research believes it is critical for organisations to build a new strategy prior to starting out and enforce new metrics to measure outcomes. Lastly, the success of this journey hinges upon CXOs adopting a new mindset and percolating the need for change throughout their teams.

To know more about how to benchmark vendors, what potential costs to look out for and other crucial factors to consider and learn about Greyhound Research global, annual Buy-side and Sell-side trackers, please write to our Client Centricity Team at connect@greyhoundgroup.com.


Lead Analyst:

Sanchit Vir Gogia: Sanchit is the Chief Analyst & CEO of Greyhound Research, an Award-Winning, Global, Independent IT & Telecom Research & Advisory firm. He also serves as Chief Futurist, Founder & CEO of Greyhound Knowledge Group, a Global, Multi-Disciplinary Research & Advisory firm. Given his expertise and passion for Technology, Sanchit also doubles up as the CIO for Greyhound Knowledge Group companies and is building a technology-led Research & Advisory business. In his another avatar, Sanchit is an Advisor To The Board (for IT & Business decisions) of a US$100 Million+ organisation in the Metal Industry. To read more about him, click here.

Contributing Analyst:

Anshoo Nandwaani:  Anshoo serves as a VP and Principal Analyst with Greyhound Research, an Award-Winning, Global, Independent IT & Telecom Research & Advisory firm. She also serves as Chief Human Resources Officer (CHRO) of Greyhound Knowledge Group, a Global, Award-Winning, Multi-Disciplinary Research & Advisory Group.In her current role, Anshoo leads the research agenda for Digital Transformation Experience & Engagement Outcomes. As part of this, she researches how Digital Transformation can help organisations enhance Experience & Engagement with their stakeholders spanning Customers, Workforce, Partners, Investors and Influencers. More specifically she studies the impact of vertical-specific processes and people-centric technologies on stakeholder Experience & Engagement.To read more about her, click here.


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