Micromax has gone nuts and sort of admits it

You have to hand it to a company when it says that it has the “guts” to launch 19 products in one go. Or laud it when it realises the problems with its business model and, in one go, aims to do a full turnaround.

But what Micromax did on Wednesday as it hosted a gala event to mark the revamped brand strategy was just crazy. In a good way or bad, that is for consumers to decide. Although its new tagline — “Nuts, Guts, and Glory” — hints that the company believes it is making the right changes. Experts agree.

“They should be focussing on their hardware than services,” says Sanchit Vir Gogia, Chief Analyst and CEO of Greyhound Research.

Source: India Today

Micromax to unveil revamped brand on April 13

Micromax Mobile, which is India’s largest indigenous smartphone brand, is all set to unveil a new brand identity on April 13 at an event in Gurgaon. The company has sent out invites for an event with a hashtag #GutsToChange.

Cellphone makers to set up manufacturing hub in Andhra

Three domestic mobile device makers—Micromax Informatics Ltd, Karbonn Mobile India Pvt. Ltd and Celkon Impex Pvt. Ltd—are coming together to set up the country’s first mobile phone manufacturing hub at Tirupati in southern Andhra Pradesh, giving a fillip to the Union government’s Make in India initiative.

Did differences with promoters lead to Sanjay Kapoor’s exit from Micromax?

Micromax Chairman Sanjay Kapoor has quit the company, just 15 months after he had joined the mobile phone company with a grand vision. The exit, therefore, comes as a big surprise because Kapoor had readied a blueprint for taking Micromax beyond India and beyond just mobile phones.

Pichai may rework Android One strategy for Indian market

Sundar Pichai, the new CEO of Google may want to introduce more products revolving around Android One devices. But, for India, he may have to rework his strategy as his earlier attempt with the product has not seen much success. Also, competition is now tougher from the likes of Xiaomi and OnePlus. According to analysts and industry veterans, the Android One devices which were launched by Pichai in India last year along with partners such as Micromax, Spice Mobiles and Karbonn Mobiles has not seen much acceptance. 

Sundar Pichai may rework Android One strategy for Indian market

Sundar Pichai, the new CEO of Google may want to introduce more products revolving around Android One devices. But, for India, he may have to rework his strategy as his earlier attempt with the product has not seen much success. Also, competition is now tougher from the likes of Xiaomi and OnePlus. According to analysts and industry veterans, the Android One devices which were launched by Pichai in India last year along with partners such as Micromax, Spice Mobiles and Karbonn Mobiles has not seen much acceptance. 

A New Window of Opportunity For Software Pirates

Do you have a pirated version of the Windows operating system on your computer? You may manage to get away if you try to upgrade to Windows 10 as the software cannot distinguish between legal and pirated versions.

A new Window of opportunity for software pirates?

Do you have a pirated version of the Windows operating system on your computer? You may manage to get away if you try to upgrade to Windows 10 as the software cannot distinguish between legal and pirated versions.

Windows 10: Analysts say Indian enterprises won’t jump, will wait and watch

The Windows 10 launch with availability in in 190 countries beginning today is big news, but Indian enterprises don’t seem to be biting yet. This even though Windows 10 Home and Windows 10 Pro are available for business customers as a free upgrade for genuine Windows 7 and Windows 8.1 PCs and tablets.

Windows10: What’s Beyond The Free Upgrade

Positioning Windows as a Service, Microsoft released Windows 10 which will be available today as a free upgrade or with new PCs and tablets across 190 countries. Windows 10 includes innovations such as Cortana, an Xbox app and Microsoft Edge for a familiar, yet more personal and productive experience. It offers universal experience that will become available on the broadest range of devices, including PCs, tablets, phones, Raspberry Pi, Xbox One, HoloLens and more — with more than 2,000 devices or configurations already in testing.

Windows-as-a-Service critical change for Windows 10

Microsoft has a renewed and sharp focus on Windows environment and how it approaches new versions. One of the critical changes the company has made is to position Windows as a platform and bring to life Windows-as-a-service.

Windows-as-a-Service critical change for Windows 10 – CIOL

Microsoft has a renewed and sharp focus on Windows environment and how it approaches new versions. One of the critical changes the company has made is to position Windows as a platform and bring to life Windows-as-a-service.

Windows 10: Analysts Say Indian Enterprises Won’t Jump, Will Wait And Watch

TheWindows 10 launch with availability in in 190 countries beginning today is big news, but Indian enterprises don’t seem to be biting yet. This even though Windows 10 Home and Windows 10 Pro are available for business customers as a free upgrade for genuine Windows 7 and Windows 8.1 PCs and tablets.

Microsoft takes big leap forward with Windows10

“Microsoft has a renewed and sharp focus on Windows environment and how it approaches new versions. One of the critical changes the company has made is to position Windows as a platform and bring to life Windows-as-a-service. To make this change real, the company has put in place is the Windows Insider Program to help gain feedback from millions of actual consumers and enterprises while the product is still in beta stage. This should help reduce bugs and hence the need for multiple patches post release.

Startups Tracking Health To Raise Big Money

Healthifyme, a nutrition and wearable technology company, announced an undisclosed second round of funding at a startup conference held by Microsoft Ventures on Thursday (18 June). Sources added that this second round was close to $1 million led by Bala Parthasarthy of Angel Prime and Amit Gupta of InMobi. HealthifyMe had earlier raised $250000 from angel investors. This signals the interest of investors in investing in wearable health device companies that offer services.

Net Neutrality: Of The People, By The People, For The People!

By the time of writing this article, the Telecom Regulatory Authority of India (Trai)’s inbox might have already got choked with over 1.5 lakh emails as internet users from all sections of the society asking the regulator to save their ‘net neutrality’ right. It would not be imprudent at this point of time to compare net neutrality with netizens’ right of accessing free internet. The spirit of democracy can be seen with Trai receiving nearly 10 emails a minute on net neutrality.

NetNeutrality: Of The People, By The People, For The People!

By the time of writing this article, the Telecom Regulatory Authority of India (Trai)’s inbox might have already got choked with over 1.5 lakh emails as internet users from all sections of the society asking the regulator to save their ‘net neutrality’ right. It would not be imprudent at this point of time to compare net neutrality with netizens’ right of accessing free internet. The spirit of democracy can be seen with Trai receiving nearly 10 emails a minute on net neutrality.

Union Budget 2015: Phones Manufactured In India Could Be Cheaper

As promised, the 2015 Union Budget provides a big fillip to electronics manufacturing in India. Custom duty has been reduced for 22 items, but so far the details have not been shared by the government.

Google Takes Android One Outside India, Launches Handset In Indonesia

Google has taken its Android One initiative outside India with a launch in Indonesia in partnership with Spice Mobility’s local brand Nexian and two other handset makers, Evercoss and Mito. This comes at a time when the US search giant’s Indian device partners are launching the devices in Nepal, Sri Lanka and Bangladesh. 

Yu Vs Everyone Else

On the afternoon of January 13, YU Televentures began selling its first smartphone – Yureka – on online retailer Amazon’s India site. The phone was showcased almost three weeks earlier, and the Micromax unit had been heavily advertising the device. It had received 300,000 registrations for the 10,000 handsets on offer. The sale got over in three seconds and the site crashed due to heavy traffic.

Micromax YU Vs Everyone Else

On the afternoon of January 13, YU Televentures began selling its first smartphone – Yureka – on online retailer Amazon’s India site. The phone was showcased almost three weeks earlier, and the Micromax unit had been heavily advertising the device. It had received 300,000 registrations for the 10,000 handsets on offer. The sale got over in three seconds and the site crashed due to heavy traffic.

MicromaxYU Vs Everyone Else

On the afternoon of January 13, YU Televentures began selling its first smartphone – Yureka – on online retailer Amazon’s India site. The phone was showcased almost three weeks earlier, and the Micromax unit had been heavily advertising the device. It had received 300,000 registrations for the 10,000 handsets on offer. The sale got over in three seconds and the site crashed due to heavy traffic.

#GreyhoundInMedia: SanDisk (@SanDisk) in talks with Indian phone-makers to enhance memory of devices #Press #Media @Business_Line_

Indian phone brands such as Micromax and Lava could soon offer devices with four times more memory.

SanDisk in talks with Indian phone-makers to enhance memory of devices

Indian phone brands such as Micromax and Lava could soon offer devices with four times more memory.

#GreyhoundInMedia: How startups are translating customers’ linguistic diversity into big business #Press #Media @vccircle

A clutch of firms is raising funding to build transliteration technologies that can connect with a culturally diverse set of people.

#GreyhoundInMedia: Celkon (@CelkonMobile) Eyes 50 Percent Growth in Revenues This Fiscal #Press #Media #CommunicationsToday

Fuelled by an increasing demand for smartphones, Celkon Mobiles is eyeing revenues of Rs 1,400 crore, a 50 per cent growth in the 2015 fiscal year.

Celkon Eyes 50 Percent Growth in Revenues This Fiscal

Fuelled by an increasing demand for smartphones, Celkon Mobiles is eyeing revenues of Rs 1,400 crore, a 50 per cent growth in the 2015 fiscal year.

#GreyhoundInMedia: Celkon (@CelkonMobile) eyes 50% growth in revenues this fiscal #Press #Media #Hindubusinessline

Fuelled by an increasing demand for smartphones, Celkon Mobiles is eyeing revenues of ₹1,400 crore, a 50 per cent growth in the 2015 fiscal year.

#GreyhoundInMedia: Is India a low-cost high-quality smartphone market? #Press #Media #LightReading

While smartphone penetration across the globe is booming, India seems to be emerging as a hot spot of low-cost-high-quality smartphones, with smartphone vendors rushing to the country in a big way to join the race.

Is India a low-cost high-quality smartphone market?

While smartphone penetration across the globe is booming, India seems to be emerging as a hot spot of low-cost-high-quality smartphones, with smartphone vendors rushing to the country in a big way to join the race.

#GreyhoundInMedia: #Google’s #AndroidOne bet on #Asia #Press #Media #Mint @Google

Seldom has a global technology company launched a global product or programme in Asia. On 15 September, at an event that rivalled its annual I/O developer conference in San Francisco, Google Inc. did precisely that when it launched the first family of three Android One phones in India as part of a larger initiative to bring “high-quality smartphones at affordable prices, to as many people as possible”, with support for local languages.

Google’s Android One Bet On Asia

Seldom has a global technology company launched a global product or programme in Asia. On 15 September, at an event that rivalled its annual I/O developer conference in San Francisco, Google Inc. did precisely that when it launched the first family of three Android One phones in India as part of a larger initiative to bring “high-quality smartphones at affordable prices, to as many people as possible”, with support for local languages.

Rs 1,999 smartphones could help bring the internet to millions in India

But because key retailers are selling only online, the great unwired will be hard to reach at first. On Tuesday last week, Google launched the low-price Android One smartphone, attempting to target the ever-shrinking price gap between smartphones and phones without internet features. The Android One smartphone retails between Rs 6,000 and Rs 7,000.

#GreyhoundInMedia: Rs 1,999 smartphones could help bring the internet to millions in India #Press #Media #Scroll

But because key retailers are selling only online, the great unwired will be hard to reach at first. On Tuesday last week, Google launched the low-price Android One smartphone, attempting to target the ever-shrinking price gap between smartphones and phones without internet features. The Android One smartphone retails between Rs 6,000 and Rs 7,000.

Google pitches Android One to almost a billion Indian users

India’s multi-billion-dollar smartphone market is heating up with the launch of Google’s much-awaited $105 Android One smartphone

#GreyhoundInMedia: Google pitches Android One to almost a billion Indian users #Press #Media #Nikkei

India’s multi-billion-dollar smartphone market is heating up with the launch of Google’s much-awaited $105 Android One smartphone

#GreyhoundInMedia: Why Google’s Android One can change the smartphone market #Press #Media #IBNLive

Google on Monday launched in India three Android One phones capable of Internet access at prices starting at Rs 6,299, as it looks to win customers in the world’s fastest growing smartphone market with low prices and better quality software.